FORGET About Free Range: These Oculus Rift–Wearing Chickens Roam Virtually
Iowa State University assistant professor Austin Stewart is using virtual reality to solve one of industrial poultry production’s biggest problems.
(Photo: Second Livestock)
May 16, 2014 By Liz Dwyer
Staff Writer Liz Dwyer has written about race, parenting, and social justice for several national publications. She was previously education editor at GOOD.
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With tens of thousands of birds packed into tiny cages, large factory chicken farms are known for their cruel living conditions. But given America’s demand for grilled, baked, and fried fowl—we consume 7 billion chickens per year—what are poultry producers supposed to do? Fortunately, Iowa State University professor Austin Stewart has come up with Second Livestock, a solution that uses the hottest thing in virtual reality technology, Oculus Rift, to ensure that chickens at least think they’re living a humane existence.
As you can…
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